{"id":1365,"date":"2023-03-14T12:06:34","date_gmt":"2023-03-14T11:06:34","guid":{"rendered":"https:\/\/pulse.dbschenker.com\/pl\/?p=1365"},"modified":"2023-03-14T12:06:35","modified_gmt":"2023-03-14T11:06:35","slug":"nieprzewidywalny-rynek-fashion","status":"publish","type":"post","link":"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/nieprzewidywalny-rynek-fashion\/","title":{"rendered":"Nieprzewidywalny rynek Fashion"},"content":{"rendered":"\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bran\u017c\u0119 odzie\u017cow\u0105 czekaj\u0105 rewolucyjne zmiany. Jak dopasowa\u0107 do nich procesy logistyczne<\/strong>?<\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pulse.dbschenker.com\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-1024x683.jpg\" alt=\"\" class=\"wp-image-1366\" srcset=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-1024x683.jpg 1024w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-300x200.jpg 300w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-768x512.jpg 768w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-1536x1024.jpg 1536w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-2048x1365.jpg 2048w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-830x553.jpg 830w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2019287003-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ostatnie trzy lata przynios\u0142y istotne zmiany dla rynku odzie\u017cowego w Polsce i na \u015bwiecie. Obserwujemy rosn\u0105c\u0105 \u015bwiadomo\u015b\u0107 spo\u0142eczn\u0105 na temat wp\u0142ywu bran\u017cy fashion na \u015brodowisko. Mierzyli\u015bmy si\u0119 z pandemi\u0105, kt\u00f3ra zamkn\u0119\u0142a centra handlowe. Do tego dochodzi niepewno\u015b\u0107 zwi\u0105zana z wojn\u0105 i sytuacj\u0105 gospodarcz\u0105. Wszystko to odciska swoje pi\u0119tno na zachowaniach zakupowych konsument\u00f3w. Coraz trudniej je przewidywa\u0107.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Klienci wychodz\u0105 poza schematy<\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dotychczasowe zwyczaje i zachowania zmieniaj\u0105 si\u0119. Klienci coraz cz\u0119\u015bciej dokonuj\u0105 zakup\u00f3w ca\u0142kowicie poza wcze\u015bniejszymi schematami. Bezsprzecznie ma to miejsce zar\u00f3wno w tradycyjnym kanale, jak i e-commerce,   przeczy wieloletnim do\u015bwiadczeniom bran\u017cy i zbudowanym dla niej rozwi\u0105zaniom logistycznym.<\/p>\n\n\n\n<p>Wa\u017cne jest zrozumienie tych zmian i nowych \u015bcie\u017cek zakupowych. Dotyczy to np. r\u00f3\u017cnych generacji wiekowych, oczekiwa\u0144 wzgl\u0119dem sklep\u00f3w stacjonarnych, zakup\u00f3w i dostaw w ramach e-commerce. Jedno jest pewne \u2013 popularno\u015b\u0107 tego kana\u0142u nadal ro\u015bnie.\u00a0 Istotne s\u0105 te\u017c oczekiwania konsument\u00f3w zwi\u0105zane z ide\u0105 sprawiedliwego handlu. Klienci interesuj\u0105 si\u0119 w jaki spos\u00f3b produkt powstaje czy w zgodzie z ekologi\u0105, tak\u017ce bior\u0105c pod uwag\u0119 transport. DB Schenker wychodz\u0105c naprzeciw tym oczekiwaniom umo\u017cliwia klientom korzystanie z rozwi\u0105za\u0144 logistycznych przyjaznych dla klimatu.  Jest to m.in. mo\u017cliwo\u015b\u0107 transportu lotniczego i oceanicznego opartego na biopaliwach. <\/p>\n\n\n\n<p>Podsumowuj\u0105c, sytuacja niezwykle szybko si\u0119 zmienia. Wymaga to od bran\u017cy fashion wysi\u0142ku i jeszcze bli\u017cszej ni\u017c dotychczas wsp\u00f3\u0142pracy z operatorem logistycznym czy firma kuriersk\u0105. Przy braku przewidywalno\u015bci sprzeda\u017cy szczeg\u00f3lnie istotne jest, aby ogranicza\u0107 koszty \u2013 zar\u00f3wno kiedy liczba zlece\u0144 jest znacznie ni\u017csza od zakontraktowanej, jak i w przypadku dodatkowych transport\u00f3w zwi\u0105zanych z nieprzewidzianym wzrostem sprzeda\u017cy.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"blockquote blockquote--md blockquote--hasImage\"><div class=\"blockquote__content\"><p>\u201c<span> Nasi klienci z bran\u017cy odzie\u017cowej s\u0105 \u015bwiadomi tych zmian, badaj\u0105 nowe zachowania na rynku pr\u00f3buj\u0105c si\u0119 do niego dopasowa\u0107. Intensywnie szukaj\u0105 rozwi\u0105za\u0144, kt\u00f3re b\u0119d\u0105 optymalne kosztowo, ale zapewni\u0105 elastyczno\u015b\u0107 proces\u00f3w, u\u0142atwi\u0105 te\u017c znalezienie nowych rynk\u00f3w zbytu, utraconych m.in. wskutek wojny Rosji z Ukrain\u0105. <\/span>\u201d<\/p><\/div><footer class=\"blockquote__footer\"><div class=\"blockquote__authorimage\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-150x150.jpg 150w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-1014x1024.jpg 1014w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-24x24.jpg 24w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-48x48.jpg 48w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-96x96.jpg 96w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/Grzegorz_Bortnik_DB-Schenker-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"blockquote__author\"><strong><strong>Grzegorz Bortnik<\/strong> <\/strong><br\/><span><strong>Key Account Manager <\/strong><br><strong>DB Schenker<\/strong><\/span><\/div><\/footer><\/blockquote>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dywersyfikacja oferty <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Dodatkowo, liderzy rynku odzie\u017cowego, aby zdywersyfikowa\u0107 swoj\u0105 ofert\u0119, wprowadzaj\u0105 do sklep\u00f3w produkty spoza bran\u017cy odzie\u017cowej, np. w zakresie wyposa\u017cenia wn\u0119trz. W efekcie zmieniaj\u0105 si\u0119 r\u00f3wnie\u017c potrzeby transportowe, gdy obok ubra\u0144 trzeba dostarczy\u0107 r\u00f3wnie\u017c palety z produktami do dekoracji.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pulse.dbschenker.com\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-1024x683.jpg\" alt=\"\" class=\"wp-image-1376\" srcset=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-1024x683.jpg 1024w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-300x200.jpg 300w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-768x512.jpg 768w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-1536x1024.jpg 1536w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-2048x1366.jpg 2048w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-829x553.jpg 829w, https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/pl\/wp-content\/uploads\/sites\/6\/2023\/03\/shutterstock_2133896759-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bran\u017ca fashion mierzy si\u0119 dzi\u015b z wieloma wyzwaniami. Dlatego niezwykle istotne jest to, aby ka\u017cda firma mia\u0142a sprawdzonych partner\u00f3w logistycznych. Powinni oni potrafi\u0107 elastycznie doradzi\u0107 i dopasowa\u0107 rozwi\u0105zania do dynamicznie zmieniaj\u0105cych si\u0119 oczekiwa\u0144 rynku.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bran\u017c\u0119 odzie\u017cow\u0105 czekaj\u0105 rewolucyjne zmiany. Jak dopasowa\u0107 do nich procesy logistyczne? Ostatnie trzy lata przynios\u0142y istotne zmiany dla rynku odzie\u017cowego w Polsce i na \u015bwiecie. Obserwujemy rosn\u0105c\u0105 \u015bwiadomo\u015b\u0107&hellip;<\/p>\n","protected":false},"author":19,"featured_media":1366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"logistics_post_subtitle":"","logistics_post_display_author":"","logistics_post_thumbnail_type":"","footnotes":""},"categories":[14],"tags":[358,360,359,357,356],"class_list":["post-1365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirations","tag-branza-fashion","tag-e-commerce","tag-logistyka-dla-branzy-fashion","tag-odziez-na-wieszakach","tag-transport-odziezy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nieprzewidywalny rynek Fashion - Pulse\/pl<\/title>\n<meta name=\"description\" content=\"Rozwi\u0105zania logistyczne dla rynku fashion. Zmiany zachowa\u0144 konsumenckich na rynku odzie\u017cowym. 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