{"id":1178,"date":"2022-08-17T17:32:23","date_gmt":"2022-08-17T17:32:23","guid":{"rendered":"https:\/\/pulse.dbschenker.com\/se\/?p=1178"},"modified":"2022-08-17T19:49:08","modified_gmt":"2022-08-17T19:49:08","slug":"fa-fart-pa-e-handeln-efter-sommaren","status":"publish","type":"post","link":"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/fa-fart-pa-e-handeln-efter-sommaren\/","title":{"rendered":"F\u00e5 fart p\u00e5 e-handeln efter sommaren"},"content":{"rendered":"\n

Som bekant tenderar det mesta att stanna av eller g\u00e5 i vilol\u00e4ge under sommarm\u00e5naderna. Vi har samlat tre handfasta tips p\u00e5 hur du f\u00e5r fart p\u00e5 din e-handel efter semestrarna.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"En
Hitta nya kanaler eller kolla hur det du s\u00e4ljer presenteras p\u00e5 sajten. Tv\u00e5 tips p\u00e5 hur du kan \u00f6ka konverteringen efter sommarens stiltje (bilden \u00e4r en genrebild). <\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Thomas Krantz har drivit e-handel i \u00f6ver ett decennium och \u00e4r en av hj\u00e4rnorna bakom succ\u00e9-plattformar som Let\u2019s deal och Alva Linen. Om en e-handel g\u00e5r knackigt g\u00e5r han alltid tillbaka till den gamla v\u00e4lk\u00e4nda formeln:<\/p>\n\n\n\n

Int\u00e4kt = bes\u00f6kssessioner x konverteringsgrad x snittorderv\u00e4rde. F\u00f6r om du tar ut siffrorna f\u00f6r dessa tre v\u00e4rden och kollar mot din historik, \u00e4r det ganska enkelt att hitta problemen och g\u00f6ra n\u00e5got \u00e5t dem.<\/p>\n\n\n\n

Tappat i bes\u00f6kssessioner?<\/strong><\/p>\n\n\n\n

Prova att marknadsf\u00f6ra dig i nya kanaler, eller mot nya m\u00e5lgrupper. Kolla ocks\u00e5 \u00f6ver annonseringen och se om du kan flytta resurser mellan kampanjer \u2013 fr\u00e5n de som g\u00e5r d\u00e5ligt till de som g\u00e5r bra.<\/p>\n\n\n\n

Tappat i konverteringsgrad?<\/strong><\/p>\n\n\n\n

K\u00f6r kampanjer eller se \u00f6ver hur dina produkter presenteras. Det \u00e4r ofta tv\u00e5 enkla medel f\u00f6r att h\u00f6ja konverteringen. Fundera ocks\u00e5 p\u00e5 om du nyligen gjort n\u00e5gra f\u00f6r\u00e4ndringar i din app eller sajt som kan ha f\u00e5tt motsatt effekt.<\/p>\n\n\n\n

Tappat i snittorderv\u00e4rde?<\/strong><\/p>\n\n\n\n

F\u00f6r att f\u00e5 upp snittorderv\u00e4rdet kan du g\u00f6ra det enklare f\u00f6r kunden att k\u00f6pa till andra produkter i kassan, eller s\u00e4tta ihop paket med flera produkter till lite rabatterat pris.<\/p>\n\n\n\n

Ofta h\u00e4nger v\u00e4rdena bes\u00f6k\/konvertering\/snittorderv\u00e4rde ihop. Fast att bryta ner dem ger ofta en bra fingervisning om var det st\u00f6rsta problemet ligger. Naturligtvis b\u00f6r du str\u00e4va efter att st\u00e4ndigt f\u00f6rb\u00e4ttra alla tre punkter ovan och m\u00e4ta dem kontinuerligt.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Stort tack till Tomas Krantz som \u00e4r upphovsmakare till denna text. Fler finfina tips \u00e5terfinns p\u00e5 Tomas LinkedIn-sida<\/strong>.<\/a><\/em><\/p>\n\n\n\n

\n
Frakt f\u00f6r f\u00f6retag, s\u00e5 funkar det<\/a><\/div>\n<\/div>\n\n\n\n
\n
4 tips f\u00f6r att \u00f6ka din konvertering<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Som bekant tenderar det mesta att stanna av eller g\u00e5 i vilol\u00e4ge under sommarm\u00e5naderna. Vi har samlat tre handfasta tips p\u00e5 hur du f\u00e5r fart p\u00e5 din e-handel efter semestrarna. Thomas Krantz har drivit e-handel i…<\/p>\n","protected":false},"author":47,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"logistics_post_subtitle":"","logistics_post_display_author":"","logistics_post_thumbnail_type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-inspiration"],"yoast_head":"\nF\u00e5 fart p\u00e5 e-handeln efter sommaren - Pulse\/se<\/title>\n<meta name=\"description\" content=\"Vi har samlat tre handfasta tips p\u00e5 hur du f\u00e5r fart p\u00e5 din e-handel efter semestrarna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/fa-fart-pa-e-handeln-efter-sommaren\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e5 fart p\u00e5 e-handeln efter sommaren - 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