{"id":258,"date":"2019-12-13T14:17:54","date_gmt":"2019-12-13T14:17:54","guid":{"rendered":"https:\/\/pulse.dbschenker.com\/se\/?p=258"},"modified":"2022-02-25T12:27:01","modified_gmt":"2022-02-25T12:27:01","slug":"90-procent-farre-reklamationer-for-poster-store","status":"publish","type":"post","link":"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/90-procent-farre-reklamationer-for-poster-store\/","title":{"rendered":"90 procent f\u00e4rre reklamationer f\u00f6r Poster Store"},"content":{"rendered":"\n

Genom att t\u00e4nka utanf\u00f6r boxen f\u00f6rb\u00e4ttrades Poster Stores leveranskvalitet med 90 procent.<\/strong>
\u2013 Ska vi vara b\u00e4st m\u00e5ste vi se till att v\u00e5ra s\u00e4ndningar kommer fram i ett skick som kunden f\u00f6rv\u00e4ntar sig, s\u00e4ger vd:n Tobias Renlund.<\/strong><\/p>\n\n\n\n

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\"Tobias
Tobias Renlund<\/figcaption><\/figure>\n\n\n\n
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1000 posters med 50 olika motiv liggandes under s\u00e4ngen d\u00e4rhemma. S\u00e5 b\u00f6rjade resan f\u00f6r Tobias Renlund, hans bror och deras Poster Store. Det \u00e4r fem \u00e5r sedan nu.
\u2013 Vi f\u00f6rstod att e-handel \u00e4r framtiden och eftersom min bror \u00e4r duktig p\u00e5 programmering och design f\u00f6ll valet p\u00e5 att s\u00e4lja posters.
I b\u00f6rjan tog de emot best\u00e4llningar via sms och verksamheten v\u00e4xte l\u00e5ngsamt.
\u2013 De f\u00f6rsta tre och ett halvt \u00e5ren var vi n\u00e4ra att g\u00e5 i konkurs varannan m\u00e5nad, s\u00e4ger Tobias.<\/p>\n\n\n\n

Verksamheten exploderade<\/strong><\/h2>\n\n\n\n
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Br\u00f6derna l\u00e4rde sig undan f\u00f6r undan om s\u00f6kmotoroptimering, marknadsf\u00f6ring och fotografering. De l\u00e4rde sig att utnyttja olika kanaler \u2013 Facebook, Google och influencers. Och pl\u00f6tsligt exploderade verksamheten. De fick anst\u00e4lla i ett rasande tempo.
\u2013 Med n\u00e4stan 40 anst\u00e4llda k\u00e4nns det som att f\u00f6retaget har stabiliserats. Under den snabba tillv\u00e4xtfasen var det jobbigt att leda verksamheten. Vi anst\u00e4llde folk som vi sj\u00e4lva l\u00e4rde upp \u2013 och innan de var fullt uppl\u00e4rda var vi tvungna att anst\u00e4lla fler personer som vi sj\u00e4lva fick l\u00e4ra.<\/p>\n\n\n\n

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\"\"
Poster Store<\/figcaption><\/figure>\n\n\n\n
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M\u00e5let \u00e4r att bli st\u00f6rst i v\u00e4rlden<\/strong><\/h2>\n\n\n\n
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Idag skickar de cirka 700 paket om dagen ut i Europa.
\u2013 Vi m\u00e5ste vara b\u00e4st och finnas \u00f6verallt. Det \u00e4r v\u00e4ldigt l\u00e4tt att \u00f6ppna en webbplats i ett nytt land, v\u00e5ra konkurrenter g\u00f6r det \u2013 och det m\u00e5ste vi ocks\u00e5 g\u00f6ra.
F\u00f6r ett \u00e5r sedan hade de en webbplats. Idag har de 28 stycken mot marknader \u00f6ver Europa och Nordamerika. 14 av deras marknader har en webbplats som \u00e4r \u00f6versatt till det egna spr\u00e5ket.
\u2013 Vi har anst\u00e4llt personer som beh\u00e4rskar de olika spr\u00e5ken f\u00f6r att ha en kundtj\u00e4nst som verkligen kan serva kunderna.<\/p>\n\n\n\n

90 procent f\u00e4rre reklamationer<\/strong><\/h2>\n\n\n\n
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N\u00e4r de b\u00f6rjade expandera uppt\u00e4ckte de att emballaget inte h\u00f6ll f\u00f6r att skickas ut i Europa. L\u00e4ngre transporter och fler hanteringar p\u00e5 terminaler gjorde att s\u00e4ndningarna allt f\u00f6r ofta skadades p\u00e5 v\u00e4gen.
\u2013 Det \u00e4r viktigt att v\u00e5ra s\u00e4ndningar n\u00e5r kunderna i perfekt skick. S\u00e5 vi var tvungna att g\u00f6ra n\u00e5got, s\u00e4ger Tobias.
De tog hj\u00e4lp av Joakim Pasanen, s\u00e4ljare p\u00e5 DB Schenker i Stockholm, som hittade l\u00f6sningen. Det tidigare emballaget var fyrkantigt s\u00e5 att det skulle g\u00e5 att stapla.<\/p>\n\n\n\n


\u2013 Runda r\u00f6r \u00e4r t\u00e5ligare men gick varken att stapla eller hantera i v\u00e5ra sorteringsmaskiner. S\u00e5 l\u00f6sningen blev runda r\u00f6r med en fyrkantig g\u00f6rdel. D\u00e5 blev emballaget b\u00e5de t\u00e5ligt och m\u00f6jligt att stapla, s\u00e4ger Joakim.
Det nya emballaget blev n\u00e5got dyrare. Men det minskade ocks\u00e5 reklamationerna med 90 procent.
\u2013 Ska vi vara b\u00e4st i v\u00e4rlden m\u00e5ste vi ocks\u00e5 vara b\u00e4st p\u00e5 att se till att v\u00e5ra s\u00e4ndningar kommer fram i ett skick som kunden f\u00f6rv\u00e4ntar sig. Vi kan inte skylla p\u00e5 ett d\u00e5ligt tryckeri eller en d\u00e5lig transport\u00f6r.  Det finns ingen \u201dsecret sauce\u201d som g\u00f6r skillnad. Det \u00e4r h\u00e5rt arbete och noggrannhet som avg\u00f6r.<\/p>\n\n\n\n

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Skicka f\u00f6retagspaket<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Genom att t\u00e4nka utanf\u00f6r boxen f\u00f6rb\u00e4ttrades Poster Stores leveranskvalitet med 90 procent.\u2013 Ska vi vara b\u00e4st m\u00e5ste vi se till att v\u00e5ra s\u00e4ndningar kommer fram i ett skick som kunden f\u00f6rv\u00e4ntar sig, s\u00e4ger vd:n…<\/p>\n","protected":false},"author":45,"featured_media":259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"logistics_post_subtitle":"","logistics_post_display_author":"","logistics_post_thumbnail_type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-inspiration"],"yoast_head":"\n90 procent f\u00e4rre reklamationer f\u00f6r Poster Store - Pulse\/se<\/title>\n<meta name=\"description\" content=\"Poster Store f\u00f6rb\u00e4ttrade sin leveranskvalitet med 90 procent. 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