{"id":303,"date":"2021-09-21T09:22:18","date_gmt":"2021-09-21T09:22:18","guid":{"rendered":"https:\/\/pulse.dbschenker.com\/se\/?p=303"},"modified":"2022-03-01T09:40:30","modified_gmt":"2022-03-01T09:40:30","slug":"sa-loste-lindex-pandemin","status":"publish","type":"post","link":"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/sa-loste-lindex-pandemin\/","title":{"rendered":"S\u00e5 l\u00f6ste Lindex pandemin"},"content":{"rendered":"\n

Ambiti\u00f6sa h\u00e5llbarhetsm\u00e5l, snabba sv\u00e4ngar under pandemin och nu \u2013 ett nytt k\u00f6pm\u00f6nster. Lindex<\/a> siktar h\u00f6gt och genomg\u00e5ende i deras arbete \u00e4r: m\u00e4nniskorna.<\/strong><\/p>\n\n\n\n

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\"En
Foto: Lindex<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Lindex har best\u00e4mt sig, de ska minska sina koldioxidutsl\u00e4pp med femtio procent till 2030. Och en del av deras totala utsl\u00e4pp st\u00e5r transporterna f\u00f6r. 7 procent, f\u00f6r att vara exakt.
\u2013 Vi arbetar p\u00e5 flera olika s\u00e4tt f\u00f6r att minska milj\u00f6p\u00e5verkan, till exempel genom att v\u00e4lja sj\u00f6transporter med biobr\u00e4nslen och h\u00e5lla nere flygfrakten, s\u00e4ger Anna-Karin Dahlberg, h\u00e5llbarhetschef p\u00e5 Lindex.<\/p>\n\n\n\n

\u201cDet handlar om m\u00e4nniskor\u201d<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Anna-Karin Dahlberg har jobbat p\u00e5 Lindex l\u00e4nge, och har haft m\u00f6jlighet att arbeta i stora delar av v\u00e4rlden.
\u2013 Jag har bott i flera asiatiska l\u00e4nder och har sett hur m\u00e4nniskor har det. Det \u00e4r d\u00e4rifr\u00e5n mitt stora intresse f\u00f6r h\u00e5llbarhet kommer. H\u00e5llbarhet handlar ju om m\u00e4nniskor, s\u00e4ger hon.
\u2013 Leverant\u00f6rskedjor anst\u00e4ller v\u00e4ldigt mycket m\u00e4nniskor globalt. Om vi alla arbetade ansvarsfullt med leverant\u00f6rskedjan skulle vi tillsammans ha en stor positiv p\u00e5verkan p\u00e5 m\u00e4nniskors liv runt om i v\u00e4rlden, l\u00e4gger hon till.<\/p>\n\n\n\n

Ny verklighet under pandemin<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Under de senaste \u00e5ren har e-handeln f\u00f6r\u00e4ndrats n\u00e5got enormt. S\u00e5 \u00e4ven f\u00f6r Lindex.
\u2013 <\/em>E-handeln har \u00f6kat j\u00e4ttemycket. Vi var snabba p\u00e5 att st\u00e4lla om s\u00e5 vi har kunnat m\u00f6ta det h\u00e4r nya k\u00f6pbeteendet p\u00e5 ett s\u00e4tt som har varit mycket positivt f\u00f6r Lindex, s\u00e4ger Anna-Karin Dahlberg.
Men \u00e4ven om e-handeln har \u00f6kat, s\u00e5 har det varit tuffa tider f\u00f6r butiksverksamheten.<\/p>\n\n\n\n


\u2013 Restriktioner, och i flera l\u00e4nder total lockdown, har haft en stor p\u00e5verkan. Vi har \u00e4ven haft en del problem i leverant\u00f6rsledet och har f\u00e5tt jobba n\u00e4ra fabriksarbetarna f\u00f6r att se till s\u00e5 att alla f\u00e5r tillg\u00e5ng till tester, sanitet och s\u00e5 vidare. Tillg\u00e5ng och priser p\u00e5 vissa material har blivit ett bekymmer f\u00f6rst nu, det \u00e4r en viss eftersl\u00e4ntring d\u00e4r.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
Foto: Lindex<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Returerna \u00f6kar<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

En annan tydlig f\u00f6r\u00e4ndring f\u00f6r Lindex syns i returerna.
\u2013 Vi har en f\u00f6rh\u00e5llandevis l\u00e5g returgrad och har haft under l\u00e4ngre tid. Dels har vi en l\u00e5g andel returer, och de vi f\u00e5tt in har l\u00e4mnats in i butik. De skickas inte runt, utan s\u00e4ljs i den butiken de l\u00e4mnas in i.
Men nu har returerna \u00f6kat n\u00e5got.
\u2013 Pandemin har f\u00f6tt ett annat beteende. E-handeln har \u00f6kat men returer till butik har minskat, av f\u00f6rklarliga sk\u00e4l.
\u2013 Nu \u00e4r det sp\u00e4nnande, f\u00f6r nu m\u00e5ste vi f\u00f6lja det h\u00e4r och se om beteendet kvarst\u00e5r – och fundera p\u00e5 vad vi g\u00f6r om det best\u00e5r.<\/p>\n\n\n\n

H\u00e5llbarhetsf\u00f6r\u00e4ndringar hos Lindex<\/h3>\n\n\n\n
<\/div>\n\n\n\n

\u2013 De st\u00f6rsta \u00e5tg\u00e4rderna som kommer ha betydande skillnad f\u00f6r oss \u00e4r att jobba med energieffektivisering, framf\u00f6rallt i det ledet som tillverkar v\u00e5ra tyger. V\u00e5r leverant\u00f6rskedja beh\u00f6ver st\u00e4lla om till mer f\u00f6rnybar energi. Och vi beh\u00f6ver skala upp cirkul\u00e4ra aff\u00e4rsmodeller, f\u00f6r varje nytt plagg har ett klimatavtryck.<\/p>\n\n\n\n

\n\n\n\n

L\u00e4s ocks\u00e5:<\/em><\/p>\n\n\n\n

Den oh\u00e5llbara returkarusellen<\/a><\/strong><\/p>\n\n\n\n

E-handeln och den fria frakten, \u00e4r det h\u00e5llbart?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ambiti\u00f6sa h\u00e5llbarhetsm\u00e5l, snabba sv\u00e4ngar under pandemin och nu \u2013 ett nytt k\u00f6pm\u00f6nster. Lindex siktar h\u00f6gt och genomg\u00e5ende i deras arbete \u00e4r: m\u00e4nniskorna. Lindex har best\u00e4mt sig, de ska minska sina…<\/p>\n","protected":false},"author":44,"featured_media":304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"logistics_post_subtitle":"","logistics_post_display_author":"","logistics_post_thumbnail_type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-inspiration"],"yoast_head":"\nS\u00e5 l\u00f6ste Lindex pandemin - Pulse\/se<\/title>\n<meta name=\"description\" content=\"Med ambiti\u00f6sa h\u00e5llbarhetsm\u00e5l, snabba sv\u00e4ngar under pandemin och ett nytt k\u00f6pm\u00f6nster siktar Lindex p\u00e5 att leverera b\u00e4sta l\u00f6sningar till sina kunder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/sa-loste-lindex-pandemin\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 l\u00f6ste Lindex pandemin - 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