{"id":349,"date":"2022-02-24T12:54:03","date_gmt":"2022-02-24T12:54:03","guid":{"rendered":"https:\/\/pulse.dbschenker.com\/se\/?p=349"},"modified":"2022-03-07T13:13:41","modified_gmt":"2022-03-07T13:13:41","slug":"den-ohallbara-returkarusellen","status":"publish","type":"post","link":"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/den-ohallbara-returkarusellen\/","title":{"rendered":"Den oh\u00e5llbara returkarusellen"},"content":{"rendered":"\n

N\u00e4r du en g\u00e5ng vant dig vid fri frakt \u00e4r det sv\u00e5rt att pl\u00f6tsligt b\u00f6rja betala f\u00f6r den verkliga frakt- och returkostnaden. Samtidigt vill allt fler konsumenter veta vilken milj\u00f6p\u00e5verkan deras konsumtion har.
\u2013 H\u00e4r har e-handlare en m\u00f6jlighet att sticka ut och faktiskt visa vad b\u00e5de produkt och fraktalternativ kostar f\u00f6r milj\u00f6n, s\u00e4ger Anna-Maria Petisme som forskar kring e-handel och h\u00e5llbarhet, med fokus p\u00e5 produktreturer, p\u00e5 J\u00f6nk\u00f6ping International Business School.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"En
Det \u00e4r inte ovanligt att ett n\u00e4thandlat plagg skickas ut och returneras upp till fem g\u00e5nger.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

N\u00e4r modeindustrin b\u00f6rjade satsa p\u00e5 e-handel i b\u00f6rjan av 2000-talet erbj\u00f6d m\u00e5nga handlare fri frakt och retur f\u00f6r att locka till sig kunder. Att f\u00e5 l\u00e4mna tillbaka utan kostnad skapade en trygghet \u2013 det kostar ju inget att h\u00e4nga tillbaka ett plagg som inte passar om man k\u00f6per i en butik.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Plagg skickas tillbaka upp till fem g\u00e5nger<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

En filosofi konsumenten anammat i sin n\u00e4tshopping, vilket har lett till att returerna \u00f6kat mer \u00e4n branschen kunnat f\u00f6rutsp\u00e5. Det \u00e4r till exempel inte ovanligt att ett plagg som handlas via n\u00e4tet skickas ut och returneras fyra, fem g\u00e5nger innan en k\u00f6pare beh\u00e5ller plagget. Det blir kostsamt f\u00f6r f\u00f6retagen. Men det kostar \u00e4ven p\u00e5 milj\u00f6m\u00e4ssigt d\u00e5 returlagren kan ligga i Sverige s\u00e5v\u00e4l som i Baltikum.<\/p>\n\n\n\n

\u2013 Man fr\u00e5gar sig om det verkligen kan l\u00f6na sig att erbjuda fri frakt och retur n\u00e4r man ser hela kedjan. Om man kan minska returerna och samtidigt beh\u00e5lla l\u00f6nsamheten skulle b\u00e5de f\u00f6retag och milj\u00f6 m\u00e5 b\u00e4ttre, s\u00e4ger Anna-Maria Petisme.<\/p>\n\n\n\n

Anpassade fraktvillkor<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Det finns ingen samlad statistik \u00f6ver hur stor andel av de plagg som handlas via n\u00e4tet som returneras. Men baserat p\u00e5 intervjuer med olika modef\u00f6retag uppskattar Anna-Maria Petisme att cirka 40 procent returneras. Och inom vissa kategorier, som till exempel kl\u00e4nningar och festkl\u00e4der, \u00e4r returgraden upp emot 80 procent.<\/p>\n\n\n\n

Samtidigt b\u00f6rjar alltfler e-handlare anpassa sina villkor f\u00f6r frakt och retur bland sina kunder. De som missbrukar retur- och fraktvillkor kan till exempel kr\u00e4vas p\u00e5 betalning f\u00f6re leverans, vilket har minskat okynnesk\u00f6p och returer. Men det \u00e4r en sv\u00e5r balansg\u00e5ng, menar Anna-Maria Petisme.<\/p>\n\n\n\n

\u2013 M\u00e5nga g\u00e5nger \u00e4r de mest l\u00f6nsamma kunderna de som returnerar mycket. Det som avg\u00f6r \u00e4r ju hur stor del av det man k\u00f6per som man beh\u00e5ller.<\/p>\n\n\n\n

Fri frakt f\u00f6r l\u00e4ngre leveranstid<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

D\u00e4r kan e-handlare tj\u00e4na p\u00e5 att blir mer transparenta genom att visa vilken milj\u00f6p\u00e5verkan olika transportalternativ har, och d\u00e4r st\u00f6rre milj\u00f6p\u00e5verkan kostar mer f\u00f6r kunden.<\/p>\n\n\n\n

\u2013 D\u00e5 kanske man erbjuder fri frakt f\u00f6r alternativ som tar n\u00e5gon dag extra, och att konsumenten f\u00e5r betala om det \u00e4r br\u00e5ttom. Att frakten tar l\u00e4ngre tid \u00e4r ingen milj\u00f6vinst. Men extra tid ger e-handlarna m\u00f6jligheten att optimera sina transporter p\u00e5 ett ekonomiskt och milj\u00f6m\u00e4ssigt b\u00e4ttre s\u00e4tt.<\/p>\n\n\n\n

Numera tar de flesta svenska kl\u00e4dkedjor \u00e4ven emot returer i sina fysiska butiker. Det finns ocks\u00e5 de som tar emot begagnade kl\u00e4der som de s\u00e4ljer second hand eller \u00e5tervinner.<\/p>\n\n\n\n

\u2013 Jag tycker att det \u00e4r ett v\u00e4ldigt bra s\u00e4tt att ta ansvar f\u00f6r milj\u00f6n d\u00e4r f\u00f6retagen samtidigt kan tj\u00e4na pengar fler g\u00e5nger p\u00e5 sina produkter, s\u00e4ger Anna-Maria Petisme.<\/p>\n\n\n\n

\n\n\n\n

L\u00e4s ocks\u00e5:<\/em><\/p>\n\n\n\n

E-handeln och den fria frakten, \u00e4r det h\u00e5llbart?<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e4r du en g\u00e5ng vant dig vid fri frakt \u00e4r det sv\u00e5rt att pl\u00f6tsligt b\u00f6rja betala f\u00f6r den verkliga frakt- och returkostnaden. Samtidigt vill allt fler konsumenter veta vilken milj\u00f6p\u00e5verkan deras konsumtion har.\u2013…<\/p>\n","protected":false},"author":45,"featured_media":350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"logistics_post_subtitle":"","logistics_post_display_author":"","logistics_post_thumbnail_type":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tankvart"],"yoast_head":"\nDen oh\u00e5llbara returkarusellen - Pulse\/se<\/title>\n<meta name=\"description\" content=\"Vad inneb\u00e4r egentligen fri frakt? 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