{"id":920,"date":"2022-06-10T09:32:03","date_gmt":"2022-06-10T09:32:03","guid":{"rendered":"https:\/\/pulse.dbschenker.com\/se\/?p=920"},"modified":"2022-06-21T05:35:12","modified_gmt":"2022-06-21T05:35:12","slug":"4-tips-for-att-oka-konverteringen-i-din-e-handel","status":"publish","type":"post","link":"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/4-tips-for-att-oka-konverteringen-i-din-e-handel\/","title":{"rendered":"4 tips f\u00f6r att \u00f6ka konverteringen i din e-handel"},"content":{"rendered":"\n
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Hur \u00f6kar du din konvertering? Det \u00e4r den eviga fr\u00e5gan f\u00f6r alla som sysslar med e-handel. Och \u00e4ven om det \u00e4r individuellt, beroende p\u00e5 produkt, m\u00e5lgrupp med mera, finns det n\u00e5gra enkla universaltips.<\/p>\n\n\n\n

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1. G\u00f6r en <\/em>enkel och smidig kassasida<\/h2>\n\n\n\n

Den st\u00f6rsta konverteringsd\u00f6daren inom e-handel \u00e4r att folk ger upp i kassan (tydligen \u00e4r det n\u00e4stan 70 % som inte genomf\u00f6r en p\u00e5b\u00f6rjad utcheckning). Varf\u00f6r? Antingen f\u00f6r att de tycker att utcheckningen \u00e4r kr\u00e5nglig eller tar f\u00f6r l\u00e5ng tid.<\/p>\n\n\n\n

Enkel regel \u00e4r att ha allting p\u00e5 en enda<\/em> sida. Tvinga inte anv\u00e4ndaren att ladda om f\u00f6r att \u201cg\u00e5 vidare till n\u00e4sta steg\u201d. G\u00f6r EN enkel, tydlig sida utan popup-f\u00f6nster, annonser eller liknande st\u00f6rningsmoment. Ha tydliga call to action-knappar.<\/p>\n\n\n\n

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2. Visa popul\u00e4ra produkter tidigt<\/h2>\n\n\n\n

Du har ingen tid att f\u00f6rlora n\u00e4r det kommer till att f\u00e5nga bes\u00f6karens intresse. Placera dina mest popul\u00e4ra produkter eller tj\u00e4nster tidigt i fl\u00f6det f\u00f6r att maximera chanserna till f\u00f6rs\u00e4ljning. Och du, vad du \u00e4n g\u00f6r \u2013 g\u00f6m dem inte i mitten av din produktlista.<\/p>\n\n\n\n

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3. Ha en tydlig och anv\u00e4ndarv\u00e4nlig design<\/h2>\n\n\n\n

Givetvis en v\u00e4ldigt subjektiv punkt, men bra och anv\u00e4ndarv\u00e4nlig design \u00e4r superviktigt. Det g\u00f6r stor skillnad att visa upp dina produkter och ditt varum\u00e4rke p\u00e5 ett s\u00e4tt som g\u00f6r kunden intresserad. S\u00e5 det kan absolut vara v\u00e4rt att plocka in en designer p\u00e5 n\u00e5gra f\u00e5 timmar f\u00f6r att fixa det viktigaste.<\/p>\n\n\n\n

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4. Visa upp kundbetyg p\u00e5 dina produkter<\/h2>\n\n\n\n

Det \u00e4r tryggt f\u00f6r den presumtiva kunden att veta att fler har anv\u00e4nt dina produkter och vad de tyckte om dem. S\u00e5 vad g\u00f6r du d\u00e5 i b\u00f6rjan innan f\u00f6rs\u00e4ljningen kommit ig\u00e5ng? Anv\u00e4nd v\u00e4nner och bekanta och be dem om ett \u00e4rligt utl\u00e5tande. Och s\u00e5 fort du f\u00e5tt dina f\u00f6rsta kunder, h\u00f6r av dig till dem och fr\u00e5ga vad de tyckte. Det ger dig b\u00e5de en chans att f\u00f6rb\u00e4ttra produkten och att publicera de fina recensionerna p\u00e5 din e-handel (givetvis m\u00e5ste du be om lov f\u00f6r detta). Big no-no: Att skriva fejkade recensioner. Det. \u00c4r. Aldrig. Ok.<\/p>\n\n\n\n

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Stort tack till Tomas Krantz som \u00e4r upphovsmakare till denna text. Fler finfina tips \u00e5terfinns p\u00e5 Tomas LinkedIn-sida<\/strong>.<\/a><\/em><\/p>\n\n\n\n

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Se fler frakttips f\u00f6r sm\u00e5f\u00f6retagare<\/a><\/div>\n\n\n\n
Frakt f\u00f6r f\u00f6retag, s\u00e5 funkar det<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hur \u00f6kar du din konvertering? Det \u00e4r den eviga fr\u00e5gan f\u00f6r alla som sysslar med e-handel. Och \u00e4ven om det \u00e4r individuellt, beroende p\u00e5 produkt, m\u00e5lgrupp med mera, finns det n\u00e5gra enkla universaltips. 1. G\u00f6r en…<\/p>\n","protected":false},"author":48,"featured_media":921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"logistics_post_subtitle":"","logistics_post_display_author":"","logistics_post_thumbnail_type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-inspiration"],"yoast_head":"\n4 tips f\u00f6r att \u00f6ka konverteringen i din e-handel - Pulse\/se<\/title>\n<meta name=\"description\" content=\"Hur \u00f6kar du din konvertering? \u00c4ven om det \u00e4r individuellt, beroende p\u00e5 produkt, m\u00e5lgrupp med mera, finns det n\u00e5gra enkla universaltips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulse.dbschenker.com.staging.mensemedia.net\/se\/4-tips-for-att-oka-konverteringen-i-din-e-handel\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 tips f\u00f6r att \u00f6ka konverteringen i din e-handel - Pulse\/se\" \/>\n<meta property=\"og:description\" content=\"Hur \u00f6kar du din konvertering? 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